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Privacy Notice

This Privacy Notice explains how Actimise collects and uses personal information when landlords, tenants, prospective clients and website visitors contact us or use our website.

Last updated

2 August 2026

Editor note: Complete the legal data-controller details in page fields and obtain legal approval before removing the noindex setting.

1. Who we are

Actimise is the public trading name used for the services described on this website. The legal data controller, company number, registered office and registration jurisdiction must be completed in this page’s editor fields before this notice is published. For privacy questions, email info@actimise.co.uk.

2. Information we collect

Depending on what you submit or discuss with us, this may include your name, email address, telephone number where supplied, property postcode, property type, number of bedrooms, tenancy status, requested service, current or expected rent, current managing-agent information, messages, enquiry details, contact and marketing preferences, form-submission date and reference, landing-page and campaign attribution, technical security and anti-spam information, and correspondence or lead-management notes. We do not intentionally claim to collect information that our website does not collect.

3. How we collect information

We may collect information submitted directly through website forms, by email correspondence, through telephone or other communications where later configured, from website interactions, during property onboarding, or from another person where reasonably required for the requested service.

4. How we use information

We use information to respond to enquiries; provide requested service information; prepare an appraisal or proposal; manage pre-contract discussions; administer landlord or tenancy services where instructed; maintain business records; prevent spam, fraud and misuse; meet legal and regulatory obligations; improve the website; and send marketing only where permitted.

5. Lawful bases

The likely lawful basis depends on the purpose and circumstances. The table below is an editable working record and must be confirmed by the owner before publication.

Purpose | Information used | Likely lawful basis
Responding to an enquiry | Contact and property details | Steps requested before entering a contract
Providing instructed services | Client and tenancy records | Performance of a contract
Record keeping and disclosures | Relevant service records | Legal obligation or legitimate interests
Website security | Technical and anti-spam information | Legitimate interests
Optional electronic marketing | Contact and preference information | Consent

6. Enquiries and service administration

We use enquiry and property information to respond, arrange a discussion, prepare an appraisal or proposal, and manage any service relationship you instruct us to provide. Ordinary service communications are not marketing communications.

7. Marketing communications

Marketing consent is separate from an ordinary property enquiry. Any marketing checkbox should be optional and unchecked by default. You can withdraw consent at any time and can object to direct marketing. Receiving ordinary service communications does not depend on agreeing to marketing.

8. Website security and anti-spam

Technical data may be processed to protect enquiry forms, prevent automated abuse, apply submission limits and investigate security incidents. We will name a specific anti-spam provider only if it is actually enabled on the website.

10. Sharing information

Information may be shared with service categories that help us operate: website hosting, database or form, business email, security and anti-spam, IT support, professional advisers, contractors where required for an instructed service, and regulators or authorities where legally required. Provider names should only be added when they are actually used.

11. International transfers

Some providers may process information outside the UK. Where this applies, the appropriate safeguards will be identified and recorded once the relevant providers have been confirmed. We do not claim a specific safeguard before that review is complete.

12. Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected. This includes responding to enquiries, delivering agreed services, complying with legal and accounting obligations, handling complaints, preventing misuse and maintaining appropriate business records.

Information category

Standard retention period

Unsuccessful or preliminary property enquiries

Standard retention period

12 months after the last meaningful contact

Active landlord and client records

Standard retention period

For the duration of the service relationship and normally 6 years after it ends

Financial and accounting records

Standard retention period

6 years from the end of the financial year to which the records relate, or longer where legally required

Complaint records

Standard retention period

Normally 6 years after the complaint is closed

Marketing-consent records

Standard retention period

For as long as marketing continues and for an appropriate period afterwards to demonstrate how and when consent was obtained

Marketing opt-out and suppression records

Standard retention period

For as long as reasonably necessary to ensure the person’s opt-out continues to be respected

Website security and anti-abuse records

Standard retention period

Normally up to 12 months, unless the information is required for an active security investigation, dispute or legal obligation

Website security and anti-abuse records

Standard retention period

Normally up to 12 months, unless the information is required for an active security investigation, dispute or legal obligation

These periods are standard starting points rather than absolute limits. Information may be retained for longer where reasonably necessary for a legal claim, regulatory requirement, fraud or security investigation, or another documented lawful purpose. It may be deleted or anonymised earlier when it is no longer required.

Actimise will review retained information periodically and securely delete or anonymise personal information when the applicable retention period expires, unless there is a documented reason to retain it for longer.

13. Your data-protection rights

Subject to applicable law and the circumstances, you may have rights to access, correct or erase personal information; restrict processing; object to processing; receive portable information where applicable; withdraw consent; and complain to the Information Commissioner’s Office. Not every right applies in every circumstance.

14. Complaints

Please send a privacy concern first to info@actimise.co.uk so that we can look into it. You may also complain to the Information Commissioner’s Office.

15. Security

We use reasonable technical and organisational measures designed to protect information. No online system is completely secure, so please avoid sending unnecessary sensitive information through an ordinary website enquiry form.

16. Changes to this notice

We may update this notice when our services, website practices or legal requirements change. The date at the top of the page shows when it was last updated.

17. Contact us

For questions or requests about your information, contact Actimise at info@actimise.co.uk.

Questions about your information?

Contact Actimise at info@actimise.co.uk with a privacy question or request.